Ursa Major Global Tech

Client Overview

DC Marketing is a marketing firm that supports small businesses and influencers in Southern California with online content curation and social media management. They sought to enhance their brand identity to set themselves apart from competitors and convey a sense of professionalism and distinction. They required a logo and brand package that would reflect their established history and expertise, while projecting an image of elegance and quality.

Project Goals

• Design a logo that captures the firm’s history and expertise, drawing inspiration from prominent sports logos such as those from LA and SF.
• Develop comprehensive brand guidelines to ensure a consistent and sophisticated visual identity.
• Conduct a detailed website audit to identify and address performance and usability issues.

Challenges

• Creating a logo that effectively represents the firm’s established history and expertise while conveying an image of elegance and distinction.
• - Establishing brand guidelines that support a cohesive and refined brand presentation across all channels.
• - Performing a thorough audit of the existing website to enhance its functionality and user experience.

Solutions

Branding

• Logo Design: Developed a logo that reflects DC Marketing’s professional background and expertise, inspired by the sophistication of prominent sports logos.
• Brand Guidelines: Created brand guidelines encompassing color schemes, typography, and usage rules to ensure a polished and consistent brand identity.

Website Audit

• Audit Process: Performed a comprehensive analysis of the existing website, evaluating design, performance, usability, and SEO.
• Recommendations: Provided actionable recommendations to improve site speed, user navigation, and content effectiveness, enhancing overall site performance.

Results

• Enhanced Brand Identity: The new logo and brand guidelines provided DC Marketing with a refined brand package that set them apart from competitors, emphasizing professionalism and quality.
• Improved Online Presence: The website audit led to targeted improvements that optimized site performance and user experience.
• Consistent Presentation: The brand guidelines ensured a cohesive and sophisticated look across all marketing materials.

Summary

This project illustrates our ability to deliver a brand identity package that enhances differentiation in a competitive market. The newly designed logo and comprehensive brand guidelines effectively positioned DC Marketing as a distinguished and professional entity, while the website audit improvements optimized their online platform for better performance and user engagement.